Real Estate Blog

June 20, 2010

The Secret to Reaching Motivated Sellers as a Real Estate Investor With Advanced Direct Mail Strategies

Filed under: Uncategorized — Tags: , , , , , , , , , , — admin @ 6:40 pm

If you want to truly succeed as a real estate investor, you need to disregard the majority of the marketing advice being promoted by the “I can teach you to walk on water overnight” guru real estate investor crowd. If you really want to reach the real estate investing Promised Land, you’re going to have to quit worshiping at the altar of the guru investors. They’re very good at marketing themselves and their overpriced, ineffective real estate investing courses, but if you want to really launch your career into the stratosphere you’re going to have to find a better way.

I’m not saying the gurus completely miss the boat; they’re just going about it the wrong way. For instance, some of the guru investors have correctly identified direct mail as a way to reach motivated sellers. Unfortunately, in their quest to profit off of their naïve students, many of them have cut corners and broken a cardinal rule of marketing: Stand out from the crowd.

Imagine for a moment that you’re a distressed homeowner. You’re stuck with a mortgage you can’t afford or you own a home that needs repairs you can’t make. You walk to your mailbox to retrieve your mail and mixed in with a stack of bills, late notices, high rate credit card offers and solicitations from cash advance companies are two small postcards. Here’s what the first one says:

“Behind on your mortgage payment?

We can help!

Call 1-800-555-5555”

Not very inspiring, is it? How likely would you be to give that postcard more than a passing glance before pitching it in the trash? Now look at the second postcard.

“Is your banker offering to swing by your place with his pickup truck this weekend to help you move? If late payments or other problems have you between a rock and a hard place, we can help. And we can do it now. Call 1-800-555-5555 to find out how we can throw you a life jacket and save you from drowning. ”

If both of these postcards are fighting for your attention, which one is more likely to grab your attention? That’s right – the second one. Now for the million dollar question: Do you know why the second postcard would be more effective? In short, it’s more interesting, original, and compelling. Thousands of real estate investors are wasting their hard-earned money on marketing strategies that just don’t work. The concept of a postcard is effective, but the message is broken and needs to be replaced with something fresh, compelling, and attention grabbing.

I’m not suggesting that you should necessarily use the exact message that is on this postcard. What I’m saying is that you need to develop your own original message that will cut through the clutter and capture the attention of your prospect. If the message on your postcard is identical to the message on every other postcard that shows up in their mailbox it’s going to be ignored. You’ll be wasting your time and your money.

The same holds true when mailing letters to distressed homeowners. The average real estate investor seems to think that if John Q. Homeowner can’t make his payments and is facing foreclosure, that the instant your letter shows up in his mailbox, he’s going to drop to his knees, raise his hands in the air, and thank God for sending you his way.

Newsflash: That’s simply not going to happen. The average homeowner facing this situation typically handles it the way they do when they begin seeing signs that their marriage is headed south. They pretend there’s nothing wrong while they silently worry. Doing nothing is easier than taking action, and as long as they do nothing there’s a chance that things could miraculously turn around at the last second.

Your letter has to hit him (or her) between the eyes and grab their attention. It can’t be a generic one OF a million letters. Your piece also can’t be all about you, your experience, or how great you (think) you are. What it has to do is get their attention by making an emotional connection and showing them in no uncertain terms that there’s a benefit to them in calling you. In short, your letter is essentially a sales letter, but you can’t make them feel as if they’re being sold.

Can you do this? Can you effectively cut through the clutter and in the span of one or two pages demonstrate your expertise and your willingness to help them while making it worth their while? If you can, you’re ahead of all the other form-letters that fill their mailbox.

If you can’t, you need to find a way.

Either learn how to write an effective letter or postcard or hire someone who can. Your future as a real estate investor is riding on your ability to make a connection and demonstrate the benefits to them of working with you to solve their problems.

Get creative in the way you use direct mail in real estate investing. Otherwise you’ll be just as creatively challenged as the guru real estate investor you’ve been listening to. The only difference will that he or she will have all your money – and you’ll be no closer to closing a real estate deal. Don’t let that happen. Take control of your life and your future or you’ll be the best failed real estate investor at your next REIA meeting.

That would be a tragedy.

June 18, 2010

Unbeatable Strategies to Get in the Real Estate Game With Little Cash or Credit

Filed under: Uncategorized — Tags: , , , , , , , — admin @ 11:31 am

Real estate investing is an exciting, yet lucrative, way to create sustainable wealth and residual income, while securing your family’s economic future. Unlike many other business opportunities, real estate entrepreneurs don’t need a mountain of cash or flawless credit in order to get in the game. Here are four effective strategies for launching your own real estate investing empire

Bird Dogging — This is probably one of the simplest ways of getting started as a real estate investor. Instead of marketing property, you’re more of an information broker. A bird dog simply locates property that is available at below market prices, gathers some information about the property and the owner, and forwards the information to a real estate investor that would be willing to make the purchase.

Bird dogs gather much of the information a real estate investor needs in order to evaluate whether or not a property would make a good investment. Examples of the kind of information gathered include:

· Name and address of property owner

· Asking price of the property

· Condition of property (sometimes with photographs)

· Information about current financing and payment status

· Background information regarding liens and other encumbrances

· Detailed report about owner’s motivation to sell

· Sometimes an analysis of rehabilitation costs and anticipated after repair value

Depending on the arrangement you work out with the investor and the amount of work involved, bird dog fees average between $500 and $1000 — and sometimes much more. You don’t need any cash or credit, and because you’re simply providing another investor with information, there’s absolutely no risk to you of becoming entangled in any type of property dispute. You risk only your time, and if the investor to which you give the information fails to pay you for your services, you simply avoid doing business with that investor again in the future. However, investors are hungry for moneymaking properties; therefore, the overwhelming majority will gladly pay you for quality information.

Wholesaling — This method of real estate investing involves many of the same elements of bird dogging, but in this case, you actually approach the owner of the property, negotiate a sales price, and place the property under contract for sale. Instead of making the purchase yourself, however, you assign — or sell — your interest in the property to another investor, who then completes the transaction in your place.

For instance, pretend you locate a property worth $100,000 and you were able to negotiate a sales price with the owner of $60,000. You would gather all the required information, and “sell” your real estate contract to another investor. That investor will generally be willing to pay you between $1000 and $3000 for the right to complete the transaction with the seller in your place. Again, the amount of money you can make for each transaction will vary depending upon the investor with whom you are working and the amount of work you have invested in the process. I’ve heard of investors receiving as much as $5000-$10,000, depending on the margin of profit available to the investor.

Double Closing — Sometimes you’ll locate a property that has an extremely motivated owner. If you do, it’s possible that the seller might be willing to sell you the property for as little as 40% of its value. If this happens, you can still assign your contract to another buyer, but you may want to keep more of the profit for yourself. When this is the case, you simply arrange for a double closing. Here’s how it works:

· You sign a contract to purchase the property from the seller

· You then sign a contract to sell the property to another buyer or investor

· On closing day, the investor or buyer of the property pays you for your interest in the property

· You then take the proceeds you’ve received from the sale of the property to pay the seller, retaining the difference for yourself

Because there is an increased risk that your buyer could potentially back out of the deal before the transaction is complete, you receive a much greater reward. Another way of accomplishing the same goal is by you obtaining a hard money loan in order to pay the seller first for the property. You can then turn around and sell your interest in the property to another buyer. While you’ll incur some financing charges to the hard money lender, you may determine that the expense is worth it in light of the amount of money you’ll be making off of the deal.

Subject to — The fourth strategy I want to identify for getting involved in real estate investing with little cash or credit is by purchasing a property from a seller subject to the existing financing. You don’t have to actually assume legal responsibility for the existing financing, but you are purchasing from the seller and are acknowledging the existence of the current financing.

Each month, you would pay the owner of the property a house payment equal to the amount you’ve worked out, and the homeowner will then make the underlying mortgage payment, retaining the difference for themselves.

If the owner’s lender finds out that equitable title of the property has passed to you, there is an outside chance that the lender could call the note and require payment in full for the loan. However, the reality is that right now millions of Americans are unable to make their house payments. Lenders are overwhelmed by foreclosures and other delinquencies. They don’t have the time or the inclination to look at each payment check that comes through the door to ensure that the payment is actually being made by the borrower. In all honesty, they’re just grateful to get their money; they really don’t care how the loan gets paid as long as it gets paid.

As you can see, getting into the real estate game and making money is possible regardless of whether or not you have impeccable credit or a mountain of cash at your disposal. I’ve identified just four ways that you can get involved in real estate investing on a scale congruent to your level of experience and your willingness to take on risk. There are many others that you can learn. A good real estate Coach can provide advice and insider knowledge about these and many other more advanced real estate investing techniques. Regardless of whether you seek out a mentor or you fly solo, real estate investing provides you with multiple ways of creating wealth and a much brighter future. You won’t get rich overnight, but by being smart and learning the ropes real estate investing can be your ticket to a secure future.

April 13, 2010

Strategies For Buying Real Estate In A Slow Market

Filed under: Uncategorized — Tags: , , , , , — admin @ 8:47 am

The real estate market tends to be cyclical with some periods favoring buyers and other periods favoring sellers. As with other free markets, the pricing and availability of real estate is directly related to the forces of supply and demand. While many real estate markets in the United States are experiencing a substantial slowdown, other markets remain robust, and some even continue to grow. What makes the situation even more complicated is that even within a particular city or county, there may be some areas that are hot and others that are cold.

In regions of the country in which the real estate market is slowing, there are some things homebuyers can do to increase their chance of getting the property that they want on terms that are favorable. Below are some strategies to consider:

1. Clarify What You Want. Be sure to understand what kind of property you want (e. g. bedrooms, bathrooms, size, yard, location, etc. ). Identify items that you “must have” and items that you would be willing to forego if your other priorities were met.

2. Consult Experts. You’ve no doubt heard the saying that “all real estate is local,” so arm yourself with the best information available. Consult a local real estate expert who can guide you about what communities are hot and which ones are not. Obviously, you are more likely to find deals in communities that have excess supply and limited demand than vice versa.

3. Understand Market Data. Obtaining and evaluating data can be one of the most powerful tools in your arsenal. Identify communities that you find desirable and ask your real estate agent to provide you relevant sales statistics. For example, your agent can provide you:

a. A summary of how many properties are available in communities that you deem desirable.

b. How long properties are taking to sell this month, last month, last quarter, last year, etc.

c. How many properties have sold this month, last month, last quarter, last year, etc.

d. Changes in the median and average price of properties for a community this month, last month, last quarter, last year, etc.

e. Data on the sales price to list price ratio (SP: LP). This ratio provides information about how much, on average, sellers are reducing their price.

f. Detailed data on properties that are similar to the type of property you desire (often known as “comparables” or “comps”).

4. High Inventory Communities. Identify, or ask your agent to identify, communities that appear to be particularly slow, and that have an unusually large inventory of homes. You will have a broader variety of options in these communities, and you may increase the likelihood of finding a better deal.

5. Loan Pre-Approval. Be sure to consult with your bank or mortgage broker and obtain a loan pre-approval document. This not only let’s you know how much you can afford, but it also demonstrates to sellers that you are a serious buyer and that your offer is worthy of serious consideration.

6. Seller’s Motivation. While information about why a seller is selling is usually confidential, there are situations in which the seller will allow their agent to disclose important factors regarding their personal situation. Be sure to ask your agent to inquire about any information that the seller has disclosed to his/her agent that can be conveyed to your agent. This information may help you decide on making an offer on a property and the price you wish to offer.

7. Home Inspection. A home inspection conducted by a qualified inspector can provide you valuable information about the condition of a property. Moreover, if there are items that need repair or replacement, you can use this information to modify your offer price or terms.

8. Expand Search Scope. As mentioned above, even within a particular city or county, there may be some areas that are hot and others that are not. Be sure to provided detailed information about what you want to your agent, so that he/she can provide you a variety of community options.

9. Be Patient. Time is on your side when there is excess supply and insufficient demand. Try not to “fall in love” with a house so much that you cannot be objective. It may be that multiple offers and counter-offers occur before you either get the property you want or decide to walk way from a deal. You may also want to look at more properties than you normally would, so that you are exposed to a variety of options.

While the above is not an exhaustive list of strategies, it is a good starting point of issues to consider when buying real estate, particularly in a market that favors buyers. Obtain the services of a knowledgeable Real Estate agent who can provide you with additional strategies to help you reach your real estate objectives.

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